Heineken has been bringing people together for 150 years. Through D&AD 2022, We were challenged to create a brand experience that established fresher connections. We focused on what culturally connects people across boundaries and borders. We decided to base our campaign on a hostel experience that highlights the idea of enjoying “beers without borders”. This hostel experience would take place in the summer of 2023 all throughout and allow people to finally feel connected in this new world post-COVID.
